Management and Marketing

Programs in health care and wellness, sport, and human resource management as well as arts administration and servant leadership.

100% 
of Dahl School of Business graduates had jobs within 6 months of graduation last year, and 99% each of the prior 3 years

Graduates of Viterbo management and marketing programs are very well prepared for their chosen career and graduate with the knowledge and experience employers are seeking. Instilled with the technical and leadership skills employers are seeking, Viterbo graduates are not only highly sought after by employers, but will also make a positive difference in the communities and organizations in which they live and work. Viterbo graduates are ready to enter the business world and have an excellent reputation with employers. Highly motivated graduates who can effectively interact with other professionals will have many opportunities for rapid career advancement.

Career Examples
  • Account manager
  • Business or market analyst
  • Project manager
  • Marketing manager
  • Advertising or media relations
  • Sales professional
  • Banking, insurance, or real estate professional
  • Administrator or director
  • Foundation organizer
  • Office and department manager

Program Information

These fully accredited programs combine a business and liberal arts education that features real world experience and extensive interaction with professionals in the industry. In addition to business concepts and theories, students will learn new perspectives and skills in dealing with people, managing projects, helping others reach their potential, problem-solving skills, servant leadership, and ethical decision-making. These programs also include guaranteed paid internships for all students and a mentorship program with local business professionals. Courses are taught by faculty who bring years of business experience to the classroom.

Business Administration (B.B.A.)

Viterbo’s business administration program is broad and flexible and provides students with a solid foundation in a variety of major business topics, including marketing, finance, management, ethics, and law. Students can design an academic program that concentrates on their areas of interest and prepares them for employment in today’s rapidly evolving business world.

Business Administration (Minor)

The business administration minor is designed for non-business majors.  It provides the foundation business knowledge that will prepare students to work in the business world or pursue graduate business education.  It complements pre-health majors very well.  This minor requires a minimum of 15 credits.

Health Care and Wellness Management (B.S.)

Viterbo’s health care and wellness management program provides students with the perfect blend of real-life health care practice and in-depth health care and wellness management knowledge. Students in this program benefit from faculty with leadership experience in health care settings, partnerships with leading health care providers, and courses grounded in ethical decision-making for business professionals.

Health Care Management (Minor)

Minors at Viterbo University generally require between 15-25 credits upon completion. Transfer course and waivers and/or substitutions could modify these credit totals.

Marketing (B.B.A.)

Viterbo’s marketing program prepares students for creating, communicating, and delivering messages of value in a rapidly evolving business world. Viterbo’s marketing students benefit from a project-based curriculum that applies marketing theory in serving actual regional businesses, which provides students with real world experiences that employers seek. Classes are also taught by faculty members who bring their own unique business experiences to the classroom.

Marketing (Minor)

Minors at Viterbo University generally require between 15-25 credits upon completion. Transfer course and waivers and/or substitutions could modify these credit totals.

Sport Management and Leadership (B.B.A.)

Viterbo’s sport management and leadership program provides students with an education that features real world amateur and professional sport experiences and interactions with professionals in the industry. In addition to business concepts and theories, students will learn new perspectives and skills in athlete, facilities, and project management, as well as problem-solving, leadership, and ethical decision-making. 

Sport Leadership (Minor)

Minors at Viterbo University generally require between 15-25 credits upon completion. Transfer course and waivers and/or substitutions could modify these credit totals.

Management and Leadership (B.B.A.)

Viterbo’s management and leadership program prepares students for success by instilling the important leadership skills that employers seek. In addition to business concepts and theories, Viterbo students learn skills in communication, project management, problem-solving, and ethical decision-making. Viterbo graduates have an excellent reputation with area employers.

Human Resources Management (Minor)

Most successful companies regard people as their biggest asset, and the quality management of human resources as central to their business strategy. HR professionals now find themselves in more and more leadership roles, which has led to an increase in HR positions both nationally and internationally.  This minor combines business and management courses with psychology classes, which give students a better understanding of the skills needed to work in a human resources department. This minor is great for students who wish to go into HR after graduation, or simply wish to strengthen their personal and business skills. 

The total credits of the minor requirements are 15. Transfer course, waivers and/or substitutions, and prerequisite courses could modify these credit totals.
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