Marketing (B.B.A.)

Degree Type
Degree/Major
Area of Interest
Business and Leadership
Degree Level
Undergraduate
College
College of Business, Performing Arts, and Leadership
FourYearPlan

Viterbo’s marketing program prepares students for creating, communicating, and delivering messages of value in a rapidly evolving business world. Viterbo’s marketing students benefit from a project-based curriculum that applies marketing theory in serving actual regional businesses, which provides students with real world experiences that employers seek. Classes are also taught by faculty members who bring their own unique business experiences to the classroom.

Policy
  • All students pursuing the B.B.A. degree must maintain a cumulative grade point average of 2.5 or higher (on a 4.0 scale) in the major requirement courses, and students must receive a letter grade of C (2.0) or higher in each of these courses. If a grade of CD or below is earned in any of these courses, the course must be repeated until a grade of C or higher is achieved. Students pursuing the business education major must maintain a 2.75 grade point average in all business and education coursework.
  • All transfer students seeking an undergraduate degree offered by the Dahl School of Business must earn a minimum of 15 credits of business coursework at Viterbo University.
     
Learning Outcomes
  • Make strategic marketing decisions based on market research and environmental analysis.
  • Analyze ethical implications of marketing messages presented to various audiences.
  • Integrate the promotional mix variables into a comprehensive and consistent message.
  • Implement the relationship selling model.
  • Integrate all aspects of marketing to solve and manage a marketing related issue for a local business.
    Complete one Franciscan Values and Traditions course (VUSM-100 level course). Transfer or re-entry students may have one or two mission seminars waived based on the number of transfer or completed credits.
    Complete one Living in a Diverse World course. Transfer or re-entry students may have one or two mission seminars waived based on the number of transfer or completed credits.
    Complete one Serving the Common Good course.
    Complete one The Ethical Life course (VUSM-400 level).
    Complete three credits of historical analysis.
    Complete three credits of literary analysis.
    Complete four credits of scientific reasoning in the natural sciences.
    Complete three credits of scientific reasoning in the social sciences.
    Complete three credits of artistic engagement.
    Complete three credits of theological inquiry.
    Complete three credits of integrating faith and practice.
    Complete three credits of philosophical and moral inquiry.
  • Core Curr WOT Waiver (CORE-WAYOT)
    Complete a minimum of 40 upper division credits (300/400).
    Complete a minimum of 120 college-level credits.

Marketing (transfer agreement) Major (Bachelor of Business Administration)

The Associate of Applied Science (A.A.S.) degree must have been earned after May 2006 for Western Technical College (WTC) graduates. Students may not begin these specifically-articulated transfer programs or be considered a student in these programs until the A.A.S. degree has been completed and documented on the technical college transcript. A student who did not complete the A.A.S. degree could instead complete the requirements of the general major, and any completed courses of the A.A.S. would count toward the major, but in order to come into this articulated transfer agreement program, the A.A.S. must be completed prior to transfer to Viterbo. The student cannot be dually enrolled.  

  • Core curriculum and mission seminars (32-52 credits) – see core curriculum section of catalog
  • Major requirements (25-35 credits) – see below
  • Final degree requirements – a minimum of 120 college level credits, minimum of 40 credits at the 300/400 level

Transfer courses and waivers and/or substitutions could modify the required credit total in the core curriculum and major.

Western TC - Digital Marketing

ACCT 211, BLAW 343, FINA 331, MGMT 341, 374, 449, 492, MKTG 356, 361, 362, 450, four credits of 487

Western TC - Digital Media Production

ACCT 211, BLAW 343, ECON 102, FINA 331, MGMT 341, 374, 449, 492, MKTG 351, 353, 361, 362, 450

Western TC - Marketing Management

ACCT 211, BLAW 343, COMM 105, FINA 331, MGMT 341, 374, 449, 492, MKTG 361, 362, 450, three credits of 487

Western TC - Sales Management

ACCT 211, COMM 105, MGMT 374, 449, 492, MKTG 353, 354, 361, 362, 450, four credits of 487, six credits upper division electives